The Story of Monza
Monza began with our founder, Samir Khanji, whose interest in cars started from humble beginnings — and grew, generation by generation, into the multi-brand authorized dealership it is today.
From a single opportunity to a vision
Working at a gas station, Samir Khanji was offered the chance to sell a customer's car for a commission. That first sale was the start of his career in cars and sales.
Samir began buying and selling used vehicles, and proved good at it. As his experience grew, so did the business.
Autodromo Nazionale Monza
On a trip to Italy, Samir visited the Autodromo Nazionale Monza circuit. The innovation and prestige of motorsport there set the direction for what he wanted to build.
In 1970, he opened his first showroom — the foundation for what became Monza Group.
Across borders, into new categories
As the business grew, so did the involvement of the next generation. Samir's son, Houssam Khanji, joined the company with a vision to expand beyond local markets. He pioneered the import of vehicles from the United States, constantly seeking unique and exclusive models that would distinguish Monza from the competition.
Upon returning to Lebanon, Houssam expanded the Monza portfolio into new industries — motorhomes, yachts, and specialized armored vehicles. Through dedication, professionalism, and a commitment to excellence, Monza earned the trust of embassies, government institutions, VIP clients, and business leaders across the Middle East. The company later became a sub-dealer for Chevrolet and Cadillac, further solidifying its position within the automotive sector.
A new vision for the future of mobility
Today, Samer and Kareem Khanji represent Monza's third generation, carrying the family business into electric mobility while preserving the personal accountability on which it was built.
After extensive negotiations and a rigorous selection process, Monza earned the confidence of VOYAH and M-HERO — two premium automotive brands backed by one of China's largest state-owned automotive groups.
Today, Monza proudly serves as the exclusive authorized dealer for VOYAH and M-HERO in Lebanon, representing a new era of luxury, innovation, and sustainable mobility.
More than fifty years on, the business still runs on what Samir Khanji started with: know the cars, and look after the customer after the sale, not just during it.
The workshop comes first
Most dealerships begin with the showroom. We prefer to begin with the workshop. Our 16-bay technical center in Horsh Tabet was built around the vehicles we represent — dedicated EV and battery diagnostic bays, paint and body facilities, alignment systems, high-voltage equipment, and factory-trained technicians certified specifically for these platforms.
When you purchase, the relationship begins
Factory-backed
Warranty support delivered through Dongfeng and Monza, including dedicated battery coverage.
Manufacturer-trained
EV technicians and advanced diagnostics in Horsh Tabet — certified specifically for these platforms.
Genuine. Local. Prioritized
Genuine parts inventory held locally with priority airfreight support when required.
As intended
Software and firmware support delivered as intended by the manufacturer.
When you buy an MHERO from Monza,
everything after delivery is on us —
service, parts, and support for the life of the car.
Monza S.A.L.
Horsh Tabet, Sin El Fil Open in Google Maps → Phone — Sales +961 70 708 585 Tap to call → WhatsApp +961 70 708 585 Open chat → Email info@monzasal.com Open in mail client →
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